Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company. It may just involve merely superficial changes....
Well this ain't a Branding gyan session..
Just happened to see a hawker selling some shiny coloured beads at the railway station. A week back he was shouting out "china.. china..china...china"... today the same guy was selling the same stuff but shouting "magic balls.. magic balls.."
Ain't that height of rebranding... or should I say(to be politically correct).. Rebranding at the grass root level!!!
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